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TMA Member Benefits: Future Proof - 07/19/2023

TMA Member Benefits: Future Proof In the past year, cyberattacks on healthcare facilities have increased by 35%. The cost of a breach can average of $402 per compromised record, plus fines. TMA makes robust security for your practice easy through education and services designed to manage the worst technology risks.

Sponsored Content: SEO for Medical Practices – Why It Matters - 11/17/2021

In the past, word-of-mouth referrals and repeat patients were the most reliable ways to grow and sustain any medical business. But in the age of the internet, online strategies are now the number one way to market health care services.‌

Free Google Tools That Give Your Practice a Boost - 04/22/2021

Google is more than just a search engine, it’s a marketing machine with robust tools you can leverage to grow your practice. These tips from TMA-approved vendor Officite look at several of those tools and how you can make them work for you.

Four Reasons Your Practice Should Start an Online Store - 12/01/2020

Online shopping continues to grow in popularity, aided in large part this year by the COVID-19 pandemic. That makes your website a prime location to highlight not only your practice’s services, but its products as well.

Six Ways to Improve Your Practice Marketing - 10/02/2020

The Texas Medical Association has created a webinar that provides easy-to-follow steps to create and implement marketing strategies that fit your practice.

Why Now Might Be a Good Time to Focus on Marketing - 07/09/2020

In order to rebuild under these challenging circumstances, practices must not let their marketing strategies take a backseat. Here are three strategies practices can use to stay top of patients’ minds, courtesy of the Texas Medical Association-endorsed website service provider Officite.

Want to Build Your Referral Base? Connect With Staff, Too - 05/13/2020

If you depend on physician referrals for new patients, will your colleagues — and their staff — remember you?

Your Website + SEO = A Perfect Match - 02/14/2020

If you would like to learn how to build your online credibility and reach patients through effective SEO, tune into a free, 45-minute webinar by Officite, a Texas Medical Association endorsed vendor.

Microsoft Windows, Server Systems Vulnerable to Hackers, Feds Warn - 01/17/2020

Texas physicians should look out for a security weakness in Microsoft Windows 10, Server 2016, and Server 2019, the Department of Homeland Security (DHS) said this week.

Laptop Encryption Helps You Stay HIPAA Compliant - 12/19/2019

If you or your practice store financial or patient information on laptop computers, you could face hefty fines if those devices are lost or stolen. Thankfully, one important step toward protecting patient data, and yourself, is simple thanks to widely available encryption tools.

Looking to Implement Remote Patient Monitoring Technology In Your Practice? - 11/08/2019

How do you successfully implement remote patient monitoring technology in your practice? Answers to that question and many more can be found in the American Medical Association’s (AMA’s) Digital Health Implementation Playbook.

Modern Websites for Health Care Practices - 11/01/2019

Physicians spend many years in medical school, and marketing probably wasn’t a part of the curriculum. However, there’s a good chance your next potential patient will be looking for a physician with a search engine or on Facebook. So what’s a savvy practice to do?

You’re a Doctor, Not a Business Magnate. But Why Not Be Both? - 10/23/2019

Don’t let the business of medicine bog down your practice. The Texas Medical Association’s publication Business Basics for Physicians can help provide the skills you need to run a successful medical practice.

Medical Devices Could Be Vulnerable to Hackers, FDA Warns - 10/02/2019

Certain medical devices and hospital communications networks could contain cybersecurity vulnerabilities that could allow a remote attacker to take control of the device and change its function, the Food and Drug Administration (FDA) warned on Tuesday.

Why You Need to Prepare for Voice Search - 05/31/2019

Voice search, such as through Google Assistant, Amazon Alexa, or Apple Siri, is becoming an essential part of modern life. In fact, 72% of voice device owners use it as part of their daily routine. Neglecting this growing technology could cause your practice to miss out on potential patients. But adapting a voice-first mindset could help you attract new patients and stay connected to current ones.

Four Tips For Creating An Effective Online Presence - 03/13/2019

Patients (and Google) expect your website to be more than an online business card. To reach as many potential patients as possible, your site should be mobile-friendly, contain high-quality educational content, and show up at the top of search results. Check out these suggestions to make sure your practice doesn’t get lost online.

How to Make Patients (and Google) Fall In Love With Your Site - 02/15/2019

If you want to learn what it takes to keep your practice on Google’s front page, join TMA-endorsed vendor Officite for a free online workshop starting at 1 p.m. Feb. 21.

What Does Your Online Presence Say About You? - 09/27/2018

If you don’t already monitor your online reputation, now is a good time to start. Join TMA-endorsed vendor, Officite, for a free, 45-minute webinar at 2 pm Thursday, Oct. 18 to discover how to take control of your brand across the internet.   

How to Strengthen Your Online Reputation - 09/11/2018

You can use social proof online to help your practice make a strong first impression, improve search rankings, and build trust with potential patients.

The Right Lighting Can Help Keep Your Practice in the Black - 07/17/2018

Switching to longer-lasting, more energy-efficient LED lighting could help your practice save money over the long term. Demand Lighting, a TMA-approved group discount program that specializes in LED lighting, offers TMA members an exclusive 20-percent discount.

You, Too, Can Become a Web Content Expert - 04/20/2018

Wouldn’t it be great if your patients and potential patients regarded you as the go-to health authority? You can establish a reputation as such on your own practice website.

16 Ways to Stay Cyber Secure - 04/19/2018

More than four-fifths of physicians have experienced some sort of cyber attack in their practice, according to a survey published by the American Medical Association. Many attacks could have been avoided with internal controls and staff training.

Forney to Physicians: We’re Open for Medicine - 02/21/2018

If you’ve ever thought about opening your own practice in the Dallas area, officials in Forney are hoping you’ll look their way.

Ransomware: Are Your Medical Records Safe From Attack? - 02/08/2018

Thousands of physicians lost access to patient records due to the Allscripts ransomware attack at the electronic health record (EHR) vendor’s Raleigh and Charlotte, N.C., data centers Jan. 18. This is a good time to review and update contingency plans so your practice will be prepared if patient information is not available at the point of care.

Curate Content on Your Website to Engage, Get New Patients - 12/07/2016

Your website can be a powerful tool for promoting your practice in your community. Without a whole lot of time and effort, you can make it a font of valuable information for patients.